Customer Success Stories

Leveraging Data Cloud for Better Decision-Making and Personalized Customer Engagement

  • United Kingdom
  • Automotive
  • Implementation & Integration
  • Salesforce Data Cloud
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46

Enhanced Data Accuracy

30

Improvement in Email Personalization

About Company

Our client is a revitalized British motorcycle brand that blends traditional heritage with contemporary engineering. Renowned for their distinctive designs and performance, they embody the perfect fusion of timeless charm and modern innovation within the motorcycle industry. 

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Challenges

  • Data scattered across multiple systems led to inefficiencies, hindered decision-making and operational effectiveness
  • Due to scattered customer information and purchase history, marketing was inefficient, not personalised, and ineffective as a result
  • Duplicate records across multiple sources led to confusion and inefficiencies
  • The lack of a single source of truth led to fragmented data and inconsistent information

Solutions

  • Leverage Data Cloud to arrive at a single source of truth, helping to streamline operations and enhance decision-making with centralized data
  • Unified 56K customer profiles to 27k unified profiles, reducing data duplication across all data sources
  • A Bi-directional integration between Data Cloud and Sales/Service Cloud facilitated seamless data ingestion via Data Cloud’s Copy Fields feature
  • Shopify integration also provided insights into customer purchases, enabling targeted marketing & personalized engagement
  • Service Cloud integration provided Contact, Lead, Account, and Case information.
  • Created and activated segments into Marketing Cloud to create automated journeys and personalized marketing engagement
  • Developed a specialized Python connector to link Data Cloud and Data Bricks, facilitating the generation of business intelligence driven by unified profiles

Value Delivered

A centralized, single source of truth for unified customer profiles improved decision-making and eliminated inefficiencies

Ingested 5 data sources to maintain Data Cloud as their main data repository

Integrating with Shopify for customer purchasing history also enabled targeted, personalized marketing

Data activation to three target sources (Marketing Cloud, Service Cloud, Data Bricks) 

Bi-directional integration ensured real-time updates of customer information across data sources

Python connector with Databricks facilitated accurate analysis and strategic decisions

Related Insights

Transform and optimize the heartbeat of your operations, systems and product development to reduce costs and facilitate growth.

Decision intelligence matched with customer success

We put people first—our team, our clients, and our community. With the right technology, talent, and strategy, we deliver real results that drive success.

1500

Successful Customers Engagements

4.9

Customer
Satisfaction

350

Decision Science
Consultants

21

Years Of
Customer Success

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