Podcast Logo

Episode 3: Enhancing Marketing and Service functions with Robust CRM Infrastructure

Aug 05, 2024  |  14:57 min 

Welcome back! In this episode, we explore the dynamic relationship between marketing and service within a portfolio company. Today, we delve into how a robust CRM infrastructure can enhance both marketing and service functions, driving efficiency and fostering growth.

Join us as we uncover strategies, insights, and real-world examples of how integrating marketing and service through powerful CRM systems can lead to remarkable business success.

Available On

Guest

Padmanabha Rao K V (Paddy)

Padmanabha Rao K V (Paddy)

Senior Principal, Transformation

Host

Vishal Reddy

Vishal Reddy

Director of Strategy

View Profile

Other Episodes

Episode 1: The Private Equity Podcast

Join Vishal Reddy, Director of Strategy, as he interviews Padmanabha Rao KV, Senior Principal of the Private Equity Practice at CRMIT. In this episode, they delve into the world of private equity, exploring the pivotal role of decision science and CRM. Discover how CRMIT, a decision science CRM company, acts as a catalyst for scaling private equity portfolios. Tune in for insightful discussions on the intersection of technology and investment strategy.

Episode 2: Technology for Sales and Operations in a Portfolio Company

Join us in this insightful podcast episode as we explore the intricate relationship between Sales and Operations within a portfolio company. Discover how a robust CRM infrastructure can seamlessly integrate and streamline these critical business functions, enhancing efficiency and improving overall performance. Learn from industry experts about the transformative impact of CRM systems in aligning sales strategies with operational execution.

Episode 4: The Future of Private Equity: Leveraging AI, Data, and ML for Smarter Decision-Making with CRMI

Join us as we reveal the role of AI in decision-making & how a robust CRM technology boosts operational efficiencies and the value offered by Application Success Value Plan (ASVP) services during M&A.