Customer Success Stories
Enhancing Sales Cloud with Intuitive UI and Centralized Data Systems
- United States
- IT Service Provider
- Implementation & Integration
- Salesforce Sales Cloud
Improvement in user satisfaction and productivity
Increase in Sales rep productivity and efficiency
About Company
Our customer is a leading provider of IT management software solutions, serving a diverse clientele. The company caters to small and medium-sized businesses, large enterprises, and managed service providers (MSPs). With a comprehensive range of products, they empower organizations to efficiently manage their IT infrastructure.
Challenges
- Lack of an intuitive user interface (UI) resulting in lower engagement and adoption rates among users
- Non-intuitive interfaces leading to higher error rates in data entry
- Absence of a single source of truth, data inconsistencies, leading to decisions made on outdated or incorrect information
- Disjointed workflows that are not streamlined force users to adopt inefficient processes, leading to task abandonment or incomplete processes
Solutions
- Developed intuitive, role-specific user interfaces using Lightning Web Components (LWC) designed with modern UI/UX principles to enhance user-friendliness and visual appeal
- Built a centralized data interface using LWC, integrating various data sources into a unified dashboard to serve as a single source of truth within Sales Cloud, ensuring accurate and up-to-date information for decision-making
- Implemented guided workflows with LWC to streamline operations, like 'whom to call next?', 'what tasks need to be complete?', and 'what information to note during calls with the customer?'
- Identical and similar tasks were grouped to enhance productivity and delegation
- Automated reminders and notifications to ensure timely follow-ups and reduce the chances of missed opportunities
- Automated capture of sales details, uncovering hidden information, and recommending next steps
- Enhanced the management and maintenance of Accounts, Opportunities, Tasks, and Events

Value Delivered
Enhanced data quality across the system by 14% via providing reports and dashboards which reduces the risk of poor decisions based on incorrect data
Streamlined access to accurate and timely data from a single source of truth enhances operational efficiency and supports compliance with data governance standards
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