Customer Success Stories
Data-Driven Transformation: Harnessing Data Cloud for Unified CRM
- United States
- Manufacturer of commercial flooring
- Implementation & Integration
- Salesforce Data Cloud
Improved CSAT
Increased CTR
About Company
The client is a global manufacturer of commercial flooring with an integrated collection of carpet tiles and resilient flooring.
Challenges
- Previously, client data was fragmented across multiple systems: Salesforce Manufacturing Cloud managed direct sales, Salesforce Commerce Cloud facilitated online B2B transactions, and an ERP system tracked billing for direct offline sales
- In addition, Marketing Cloud maintained campaign engagement metrics. A multi-channel sales approach meant that a golden customer record that intelligently consolidates this information to enable informed and personalised marketing remained elusive
- comprehensive view of interactions with the company, including their purchase history, account details, and customer service inquiries
Solutions
- Data from the source systems were ingested into Data Cloud using OOTB Salesforce connectors, and billing data from the ERP system was ingested via an API. Scheduled refreshes ensure that the data, including any updates, are reflected across all sources, ensuring that the golden customer record remains consistent
- Based on business rules, we unified the siloed customer data, providing a complete view of customer interactions across the business, and this golden customer record includes information such as multi-channel purchase history and patterns, cart items from Commerce Cloud, customer service interactions from Manufacturing Cloud, and marketing engagement data from Marketing Cloud
- Armed with a unified golden customer record, we created Calculated Insights such as SLA Compliance, Customer Lifetime Value, Total Open Cases, YTD Sales, Win Rate, Pipeline Amount, and Sales Growth
- With a golden customer record that is augmented by Calculated Insights, we created more precise and informed segments and activated the audiences to Salesforce Marketing Cloud using OOTB connector for truly informed and personalized marketing activity
Value Delivered
A golden customer record enabled by Data Cloud serves as an invaluable asset for the company to improve customer satisfaction and retention, increase sales revenue, and drive business growth thanks to a crystal-clear view of customer activities, needs, and wants across the business

Related Insights
Transform and optimize the heartbeat of your operations, systems and product development to reduce costs and facilitate growth.

Customer Success Stories
Unified MuleSoft Integration: Enabling Scalable and Agile Operations


Customer Success Stories
Aligning Healthcare Enterprise Systems for Seamless Salesforce Integration

Blog
Integration to Innovation: How MuleSoft Enhances Agentforce for Organizational Excellence.

Customer Success Stories
Enhancing Quoting Efficiency and Workflow Automation with Salesforce Sales Cloud

Decision intelligence matched with customer success
We put people first—our team, our clients, and our community. With the right technology, talent, and strategy, we deliver real results that drive success.
Successful Customers Engagements
Customer
Satisfaction
Decision Science
Consultants
Years Of
Customer Success
