Marketing Automation Support & Services

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marketing automation services

Deliver consistent omnichannel experience
through marketing automation

Closed-loop-reporting

Integrate sales & marketing processes for seamless & comprehensive revenue outcomes

Lead Scoring

Discover the impact of quality leads - automate nurturing actions and capture buy signals

Data Utilization

Ensure your right contacts receive right information – enrich the data - improve response rates and Cost Per Lead (CPL)

Catchall Campaigns

Engage in single to multi staged workflow campaigns –enable Omni-channel engagement all from one single platform

Shape your Marketing Strategy with Right Customer Data

BAD DATA – BAD IMPACT

List Building

Build List

Manual and automated list building

Data De-duplication

De-duplicate

De-duplicate and cross match your customer data to improve marketing RoI

Data Cleansing

Cleanse

Cleanse and data-fill & normalize your customer records

Profiling

Profile

Add corporate family linkage and other relationship indicators to help you understand related companies.

Data Enriching

Enrich

Enrich contacts with demographic information such as social contacts, SIC code, company size, geography, etc

Segmentation

Segment

Build homogeneous groups to respond differently to promotions, communications, advertising and other marketing mix variables

Data Integration

Integrate

Integrate silo / peripheral system to populate purchase history, path-to-conversion, content analytics

Measure

Measure

Employ a variety of techniques and strategies to gather information/data for decision making and to assess and measure progress toward goals

Strategies, Execute and Monitor Omnichannel Marketing Campaigns

Personalize your customer experience with marketing automation for every interaction

Drip Campaigns

Deliver the right information exactly when users need it; gain insight about how a user interacting the brand and where they are in the funnel

Web Campaigns

Increase traffic and conversions through paid and organic search; measure and analyze the keywords and campaign effectiveness with web analytics

Social Campaigns

Build brand awareness, increase traffic and generate qualified lead through social postings, blogs, and paid campaigns

Mobile Campaings

Provide user engagement via multiple mobile applications, and the ability to build relevant mobile messaging into multi-touch nurture campaigns

Identify the Sales Qualified Lead and Opportunities

Lead Scoring

A realistic marketing pipeline to determine areas that need focus.Whether you need more leads or a higher conversion rate, lead scoring is the next step forward.

  • Scoring based on profiles : Scoring based on how closely a prospect or customer matches the "ideal" profile to identify the target audience
  • Scoring based on engagements : Scoring based on level of interest, past activities, and interactions to engage the audience with right message
Lead Scoring Model
Close-loop Reporting

Track & Monitor your Customer Journey at Every Stage

Closed-Loop Reporting

Connect the dots between leads and accounts.

Revenue and Pipeline Analysis.

Enhanced visibility for marketers to see exactly which campaigns contributed to a deal and make targeted marketing decisions. Connect leads & accounts to lead source and marketing budgets.

Marketing Automation Deployment and Integration

Deployment, adoption, and ongoing administration by certified consultants

pipeline growth

Consulting

Provide technical and strategic guidance, and educate on best practices to leverage the full power of the marketing cloud platform

 conversion rate

Migration

Migrate data, assets from existing platform to new marketing automation platform with expertise and guidance of certified consultants

deal velocity

CRM Integration

Provide strategic guidance and hands-on technical services to integrate existing CRM with marketing automation

marketing & sales efficiency

API Integration

Integrate with different APIs including 3rd party along with data sync across various platforms to get a single integrated collaborative business process management environment

How We Can Help

If you're ready to find out about how CRMIT Solutions can help your customers & your business with a meaningful experience

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