Blog

The Modern Customer

February 17, 2015

A few weeks back I received a call from an advocate’s office asking me to visit the court with regard to a civil case filed against me. This took me by surprise and when asked...

Oracle Sales Cloud – Best Practice Data Model for Accounts, Contacts & Activities

February 4, 2015

Through releases 8 and 9, Oracle Sales Cloud started to standardize its data model around Accounts, Contacts, and Activities. Accounts Previously “Customers” object included both organizations and individuals to whom we sold. Organizations were called...

How to Best Utilize Oracle Sales Cloud Analytics?

October 2, 2014

Oracle Sales Cloud has prebuilt dashboards tailored for all sales roles. Sales Analytics allows users to track Pipeline Strength, Actuals against Quota, and Sales Team Performance in a single view. Dashboard reports allow users to...

Oracle Service Cloud Cross-Channel Contact Center Overview and Roadmap

October 2, 2014

Let’s start with channels, today we got numerous channels i.e., voice, emails, web, fax, texts, and many more including social media and to be very honest out these, web and social media are very hot...

Can Oracle Service Cloud cope up with the modern customer service needs?

October 2, 2014

Customer Service is one of the areas that is rapidly changing, and companies are thriving to cope with customer needs. Day by Day, every company is trying to set up a benchmark for their customer...

The Future of Oracle CRM On Demand: Roadmap and Strategy for Continuous Innovation

October 2, 2014

The future of Oracle CRM On Demand: Oracle CRM on Demand or simply OCOD, is presently 26 releases old. This and few of the releases in the recent past indicates the commitment Oracle has towards...

Driving Sales by Leveraging Analytics with Oracle Sales Cloud

October 2, 2014

So what does it take to give an accurate forecasting? For an organization, it’s important that the sales rep achieve their numbers (the one they predicted). It’s known fact that underachieving is dangerous. It is...

Successes of Unified Brand Engagement

October 2, 2014

Recently we started building a mobile application for one of our CX clients. During the requirements gathering face, we asked for their brand guidelines in terms of user experience. Our customer was surprised. Their response...

Modern Marketing: The New Digital Dialogue

October 2, 2014

[caption id="attachment_2619" align="aligncenter" width="572"] Image Reference - Biztegra[/caption] Modern Marketing implies marketing Machines. Business is social. Business is marketing. Marketing is social. In 2014 our programmatic speech at the consumer averaged 4000 messages per day,...