A few weeks back I got into an involved and an important conversation with a friend of mine, who had unfortunately in the month of February quit from his unexciting job and was on the...

We all are, amid the biggest crisis of our lifetime. These are the times which no one predicted, thought of, or had the slightest hint in their wildest dream. COVID-19 has changed the world forever....

Over the past few years, Salesforce partners have been witnessing a revolutionary change in the Salesforce ecosystem and also getting an opportunity to utilize, thrive and grow alongside with Salesforce. Dreamforce has been a major...

While we stand on the verge of technological revolution, only innovation can bring the miracle with long-term gains in productivity and efficiency. Considering the fact we will be in the midst of the fourth industrial...

In the age of progressive human civilization and cutthroat competition, it is quite evident that every service organization has to strive to achieve a better customer experience by being at par with technological advancements. According...

In a highly competitive marketplace, most of the companies are facing decreased revenue and customer attrition. As the world is shifting to artificial intelligence, companies are also looking forward to how they can use AI...

As a modern marketer and strategic decision maker, you would always be looking for measuring your success with respect to your campaign objectives. Not every campaign directly leads to dollars and cents. Some campaigns raise...

When it comes to the world's biggest, busiest SaaS conference, Salesforce makes it mark with 4 days of inspiration, innovation, learning, fun, and giveaways. More than 170,000 attendees from 83 countries descended on San Francisco...

When you combine the convenience of modern-day telephony with the power of data – that is, computers, the internet, and all the information you can from it – you get the power tool that every...

In a digital era, CX is centric on buying influence; the experience that the customer expects is some magic to happen. By definition, there is a novelty in a startup product or service. For example,...