Customer experience is a term getting prominence in the previous few years, thanks to the changed expectations from customers who started demanding from organizations. This meant the driving seat was getting changed to customers instead...

[caption id="attachment_2568" align="aligncenter" width="611"] Image Reference - ACSI[/caption] A digital native is a person born during or after the general introduction of digital technologies, says Wikipedia. They interact with digital technology from a very young...

Oracle Sales Cloud puts modern sales professionals ahead of the game with tools that help drive the sales processes of the future. Mobility Oracle Sales Mobile helps sales executives and sales operations increase sales revenue,...

The way customers buy has changed. It doesn’t matter which product or service you sell; your customers have changed their expectations and purchase process already. Whether you are prepared for it or not, they expect...

See it as an IT revolution or the Mobile one; the way people communicate and make decisions has changed so is the need to change the sales process. Even though the Sale Goal remains the...

Marketing budget leads generated, deals closed sales credits. These are the terms normally heard when we talk about Marketing & Sales teams and their contribution toward revenue generation. It’s very important to break down sales...

People spend hours and hours on social media conversations every week. What do they do exactly? Not even 10% of the people actually participate in these conversations; among those, only 1% create content. All others...

It is very much agreed upon by most businesses that Mobile is where the future of business lies. Talking about Mobile devices, names such as Google, Apple, and Microsoft are quite synonyms. Thanks to their...

Enterprise products are going through many transformations in the way they are visualized, built, deployed, and marketed. The marketing component is very important mainly because, historically, this industry was using a very traditional approach to...

Oracle CRM On Demand (CRMOD) Release 16 was my first encounter with a ready-to-use, complete End-to-End CRM application in a SaaS model, and it's needless to say that I am biased towards it. However, the...