COMPANY

Leading industrial manufacturer

COUNTRY

USA

INDUSTRY

Industrial Manufacturing

Know this Customer
PRODUCTS OR SERVICES

Oracle Eloqua

Data Utilization

Leading manufacturer of high performance glazing products for custom picture framing, museum and engineered optics markets and are leaders in anti-reflective coatings, as well as conservation-grade UV protection and specialty glazing products for these markets.

In order to get a comprehensive customer view and align the sales and marketing process with their business needs, it was required to integrate Oracle Eloqua with customized applications.

Challenges

  • Inconsistent customer data undermines customer data quality standards across the CRM system.
  • Duplicate customer data which creates improper user adoption, inaccurate reporting and less informed decision.
  • Continue with the incremental data cleansing activity to Up-to-date customer data including job role, address, and other profile details.
  • Integrate Oracle Eloqua with Engagement cloud by synchronizing accounts, contacts, leads and opportunities.

Solution

  • Identify the duplicate records with the fields and de-duplicate contacts and accounts based on the requirement.
  • Configure de-duplication rules in Customer Data Management module to flag and merge duplicate records.
  • Implement incremental data cleansing and de-duplication with new contacts and accounts addition to the existing database.
  • Set-up default Eloqua Integration connector available for bi-directional sync with Oracle Engagement Cloud.
  • Set up and configure user management, security access, custom fields and pages.
  • Create validation rules to validate and test of Integration and set up the base configuration for that.

Benefits

  • Efficient customer acquisition with the restriction on inaccurate and duplicate customer records, defining audience and creating Demand.
  • Significant increase business Revenue with effective use of data resources.
  • Data consistency and optimization with periodic de-duplication of customer data.
  • Get clear insight about prospect data and deliver higher-quality leads to sales by gathering more complete and valuable information.

Customer Success Stories

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