COMPANY

A leading pan-European multi-brand ceramics specialist.

COUNTRY

United Kingdom

INDUSTRY

Industrial Manufacturers

Know this Customer
PRODUCTS OR SERVICES

The client is a leading pan-European multi-brand ceramics specialist. They design, manufacture and market products with innovative design and functionality. The company’s sales and customer service representatives cover a great deal of territory and need tools to help them work as efficiently as possible, wherever they are. The company found that using mobile devices instead of notebook computers improves the collaboration between field reps and sales managers.

Challenge

CRM users of the company were forced into the practice of capturing their daily activity on spreadsheets in a notebook computer, and then manually entering them in CRM later, when they have connectivity. The company needed a solution that could enable them access real time CRM data from anywhere and anytime. With Oracle® CRM On Demand implementation in place, the company realized that their field representatives were unable to make the best use of the Cloud CRM data when they are disconnected on the field.

Solution

CRM users of the company were forced into the practice of capturing their daily activity on spreadsheets in a notebook computer, and then manually entering them in CRM later, when they have connectivity. The company needed a solution that could enable them access real time CRM data from anywhere and anytime.

With Oracle® CRM On Demand implementation in place, the company realized that their field representatives were unable to make the best use of the Cloud CRM data when they are disconnected on the field

Benefits

  • Ubiquitous access from a smart phone or tablet
  • Stay in touch while on-the-go with access to customer data anywhere, anytime
  • Business continuity and improved user adoption
  • Improved sales and marketing effectiveness with mobile access solutions
  • Enhanced opportunities for assisted / guided sales
  • Improve Customer Experience

Result

Implementing Mobile CRM immediately enhanced the accuracy of data and users started seeing value in terms of less manual updates and improved productivity. This improved the usage and the customer metrics were reached in terms of mobile adoption and improved visibility on field sales operations. Customers too loved the new way of doing business with the client, which resulted in an overall success.

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